Project Goals

For this project, we were given a company that wanted a new beverage marketed towards different age groups of people. I had picked Rooster Beverage Co. and they needed a new wine for young adult women. I decided to go with Cherry just so it would be a good pair with chocolate for a women's night in. They wanted a fun hip look so the pink and black packaging will be sure to grab any girl's eye.

Product name: Pink Cherry

This is the simple but cute label for the bottle. I didn't want to go crazy with textured backgrounds to be able to include it on the box. The font is the key design factor as it is for the younger generation of adults, and the pink circle for the logo is to resemble a cherry shape to tie in with their flavor!

Both the packaging and advertisement were made with the theme of pink as well. I used a stock image of cherries to add detail to the box. Not only that but so when a shopper is glancing through the shelves at the store it will really pop out as being a cherry wine. I had created all parts using illustrator and Indesign.