Project Goals

This project I was given a sports park logo to recreate, and create an over all new look for their brand. They wanted to stick with a grunge style, maybe keep the flames in the branding like what the old logo had. I decided that a dark theme would fit best with the grunge look, the target audience is more towards younger kids but is for everyone.

I started creating different logo options for the logo in illustrator. Once I talked with the client we decided to go with the logo with the flames outline. From there I worked with different color options and found the black, green, blue fix the best. For the final logo design I created different options for different branding options. The W.A.S.P and the tiny ones work great for company social media logo/ profile pictures. I also made a version of the main logo without flames for different merchandise options.

Once the logo was final I moved on to creating the branding to go along with it. I started with making a business card, letterhead, and social media posts for the brand. Then I moved into working on different types of merchandise. Since it is a sports park I wanted to have a t-shirt and hoodie option. Not only that but I also created a few stickers options because who doesn't love stickers? Lastly I made two skateboard board designs that they can showcase in their skate shop alone with all the other merchandise. All mock-ups were created in photoshop.

Brand name: Wheels Action Sports Park (WASP)